An Icon To Covet

If you have not yet xml-proofed your site, this article will be relevant to you. We would like to share our insight on a trend that may have an impact on your business.
If you care to visit the websites of most small-medium enterprises (SMEs) or even larger outfits in Singapore, and compare that with their counterparts in USA, you will notice the general absence of this icon : in the former. So what is so important about this? For one, it may provide some clues as to your state of competitive readiness. We believe that early adopters of this simple technology will have a head start in gaining mindshare. Most of us will remember the first man to conquer Mount Everest, but do you know of the second person? As we move forward, market is becoming more fragmented and this will allow micro-businesses to develop their niches. The winner will be the one that has a compelling value proposition ( quality products or services ) servicing a very limited market with customers spreading all over the globe. It must be able to develop a sustainable go-to-market program given the limited resources available. This is where kicks in. You might think that this is one marketing gimmick, and we stand to risk our good name in paddling a non-starter. But if curiosity gets the better of you, we will be glad to carry on this conversation. In a nutshell, it is leveraging on one of the most powerful forms of marketing, word-of-mouth. Current development in internet soft wares makes it possible for this method to become viral marketing, where a handful of connectors and mavens will help to propagate your product until it reach tipping point. If this is new to you, we are glad. And we would like to elaborate further in subsequent articles. We look forward to your comments, and will endeavour to take them onboard. Effective sites have