This Is Hot!

How much hotter can this get?
We are beginning to see really creative way to market by word-of mouth.
The product is AXE by Unilever, and the method: internet-cum-blogsphere
www.theaxeeffect.com and www.evanandgareth.com
This is the way to connect with the young guys, in their own turf! In no time, every teens would not be caught without it.

This is a classic example of how to reach Tipping Point! see also Where is the connection?