Insights Trend

We wrote about keeping a lookout for weak signals that are swirling ominously over the horizon, and the need to understand the implications. For it may be the next perfect storm. And for the majority, how little things can make a big difference...well, it has been reported that IBM will launch largest ever corporate blogging initiative. Please see a post by Steve Rubel of Micro Persuasion.
And the question to raise is: Can blogging boost IBM's revenues and whether this will be a driver in creating value? Well, the advice is that we should not stand around passively to find out whether this is the next big thing. From our continuing research into Value Based Management, blog fits in quite nicely as a go-to-market strategy regardless of size of an organisation. What matters is the ability to connect to your target audience ( ever increasingly fragmented )through opinion shapers ( known as connectors and mavens ). It ties in neatly to the desire in gaining mindshare, generating growth, increasing market value added ( aggregating of future economic profits )and increasing shareholder value. It is our view that it will bring significant change here, and early adopters are likely to benefit enormously. It can be applied in most areas involving relationships i.e. investor, customer, team collaboration. Do not miss out on this opportunity. We will keep you posted as we gain further insights into this phenomenon.

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