Strategy Roadmap

....While any compelling external factor may be the cause for the lack of traction, problem may be more fundamental. It is critical for the collaborators to reach consensus, heading in the same direction,.....



We are in the process of formulating and selecting our strategies for the Project VBM ( Value Based Management ). The advantage of running the project within a loose framework is that it allows us to explore different strategic options in a dynamic fashion. However, we need to be aware of the downside i.e. the risk of a lack of consensus, and ends up drifting along, unable to focus on any single direction for a sustainable period of time.

While any compelling external factor may be the cause for the lack of traction, problem may be more fundamental. It is critical for the collaborators to reach consensus, heading in the same direction, and to establish a communication framework to allow for adjustments. We have gone quite far in this respect, and in gist, we can rely on our willingness to articulate, communicate and execute ( ACE ) our value proposition.

The lack of consensus on strategy and direction will result in a business been lost in a chaos of conflicting voices, or delays in executing marketing priorities and plans in a timely manner. We can revisit the Nash principle on how to develop a win-win outcome, and be reminded of the positive outcome that connectors and mavens can bring to the table.

We need to harness the virtues of differing backgrounds, experiences, and perspectives to bring about innovative solutions and avoid the negatives that may add confusion, and cause delay in the go-to-market efforts.

Adapted from Business week:
http://www.businessweek.com/smallbiz/content/
may2005/sb20050513_6167.htm