Micro-businesses - The New Big (II)

We continue with Part II on the virtues of micro-businesses...

4. Small means that you will outsource the boring, low-impact stuff like manufacturing and shipping and billing and packing to others, while you retain the power to invent the remarkable and tell stories to people who want to hear
them.

Our practice can best be categorised as micro-business. Yet we can't be happier. We focus on what we are passionate about, and we spend very little time bothering about things that do not concern us. We have the total freedom to create value-added ideas and translate them into viable products and or services. We execute them when we have a job to do. We spend our free time either thinking about the issues that we like to solve, or we chill out by reading books, doing our favorite sports etc. And when we are charged up we are ready to take the plunge and devote our undivided attention on the project we set for ourselves. The outcome is usually invigorating and satisfying.

5. A small professional practice is succeeding because they’re good, not because they’re big.

We have witnessed that even in the best-of-breed organisations that are world-class leaders, their employees can be just so-so, or worse, demoralised. They spend time fretting or looking around for a job. Such attitudes tie up precious resources, and one dare say, translate into mediocre results and returns. Smaller outfits with an attitude are focused on what they are doing, full of energy and the owners are usually highly motivated individuals and passionate about their work. The end result is a high MVA Ratio with limited invested capital committed making shareholder value creation a reality.

6. A small shop has an owner who greets you by name.

It is because he understands what it takes to please his customers, and is sincere in doing so.

Keywords: micro businesses, micro markets, MVA Ratio, shareholder value