Wednesday, June 30, 2010

Virtual Zenith, Nadir - Domain Knowledge, Information Technology and Relationship

eZendir for short ... We have embarked on a mission where the brand messages are clear.

Main - the most time effective and proven method to master practical business Mandarin;
When - now, it is too costly to ignore China; and
How - 4 hours per week via one-to-one online interaction.

It is the belief of the collaborators that the team has the wherewithal to deliver quality value proposition, with focus on innovation, meeting the unmet needs of the market.

Although the strategy is a sound one, we need to execute the plan flawlessly. As a team, we are aligned through our belief in our core ideology and seek out win-win outcome leveraging on our core values i.e. trust, empathy, diligence and competence.

We also recognise that mastering domain knowledge and information technology is a finite process, we also challenge ourselves to embrace the third pillar of success - relationship. In this connection, we seek out mentors that can guide us through their wisdom and deep insights of the marketplace that we are operating in.

We will have to be disciplined to drive the processes to ensure that we deliver Quality.

Some of the key challenges will include:
a) designing the program curriculum that will satisfy the unmet of the marketplace;
b) nurturing mavens, connectors and salesmen through word-of-mouth marketing ( viral ) to reach tipping point. We shall be guided by the marketing adage: six degree of separation in order to penetrate the market as quickly as possible.

As in all execution issues, co-ordination is key to success and we will install the relevant project management tools to map the timeline and track key milestones.

A good start will reinforce the trust factor so crucial for successful collaboration - Bon Voyage ~ eZendir!



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