Innovation Process Part III - Unmet Needs and Marketplace

Two key ingredients must be satisfied in the innovation process. The solution must be new and solve a problem for the end users. In taking a macro view, we hope to seek out market place where unmet needs await the entrepreneurs.
The global financial crisis provides China the opportunity to be the main locomotive in driving the global economy back to stability. Its massive economic stimulus package had the intended effect. However it is also clear that the root causes remain embedded within the present global economic system and such instability must be resolved for growth to be back on track.

China requires a sustainable growth rate of 8% annually and has relied on the export model. This cannot carry on indefinitely as the US over-spent consumers have severely depleted their wealth. China as well as other economies with similar model, will need to look from within via increase in domestic consumption, presently at 35% of its GDP ( versus US 75% ) to make up for this gap.

The export model leveraging on labour- and resource-intensive processes has its limit and has created issues with regards to structural balances, coordination and sustainability. At the advent of the crisis, 20 millions migrant workers were laid off or facing layoffs. Their return to their villages could potentially destabilize the political and economic order with dire consequences.

Turning the crisis into opportunity, China initiated an economic stimulus package in excess of US$ 500 billion, jump starting the process of increasing domestic consumption. Subsidies were extended to villagers to buy white appliances, affordable housing and tax reliefs for car purchases. These help to keep the factories running and workers gainfully employed, as well as hoisting the standard of living. China’s 3 key sectors i.e.. agricultural, manufacturing and services in that order, will be the focal point in upgrading its manufacturing base technologically. By raising the standard of living, the emphasis has shifted from merely having adequate clothing and food, to providing affordable housing and transportation. In a sense, the new dawn of lifestyle living has arrived.

China in developing its western provinces which in percentage term can grow in the mid-teens thus compensating for the lower growth rate expected for the more matured coastal areas and special economic zones. The successful implementation of these initiatives will raise standard of living and purchasing power, empowering China to facilitate the trade flow further. Collaboration with foreign entities, and in particular MNCs will come naturally and it can be a win-win outcome. As China seeks to raise productivity level, the service sector is a good area to target as funds will be set aside to upgrade the labour force through vocational training and such other means. During the transition, it is not unusual to meet resistance as labour-intensive model has worked so well thus far. Courage and leadership are required for wisdom to prevail over vested interest to bring about change, and for China to fulfill its vision for its people.

Do you smell opportunity for innovation? Go figure ...




Clues: zero carbon emission, food shortages, standard of living